When it comes to skincare, finding the right brand can feel overwhelming. Paula’s Choice vs The Ordinary are two popular brands that often come up in conversations about effective, affordable skincare.
Both have loyal followings, but they cater to different needs and preferences. In this article, we’ll compare these two brands to help you decide which one might work best for your skin.

Which Is Better: Paula’s Choice or The Ordinary
Paula’s Choice and The Ordinary are both great skincare brands, but the better choice depends on your needs.
Paula’s Choice offers advanced, research-backed formulas, often with soothing ingredients, making it ideal for sensitive skin. It’s slightly more expensive but provides a complete range of skincare solutions.
The Ordinary, on the other hand, focuses on affordability and single-ingredient products like hyaluronic acid or niacinamide, allowing you to customize your routine. It’s best for those who understand skincare basics.
If you want simplicity and budget-friendly options, go for The Ordinary. For more targeted, premium care, Paula’s Choice is better.
Brand Background
Paula’s Choice

Paula’s Choice was founded by Paula Begoun, a skincare expert dedicated to creating science-backed products. The brand emphasizes gentle, effective formulations that address a wide range of skin concerns, from acne to anti-aging. All products are cruelty-free and free of irritating ingredients like fragrances and dyes.
The Ordinary

The Ordinary is part of the DECIEM family and has made a name for itself with its minimalist approach. The brand focuses on affordability and transparency, offering single-ingredient or straightforward formulations. This simplicity allows customers to create personalized routines without breaking the bank.
Product Range Comparison
Paula’s Choice
Paula’s Choice offers a wide variety of products, ensuring there is something for every step of your skincare routine. Their range includes:
- Cleansers and Toners: Gentle formulations that cater to different skin types.
- Exfoliants: Best known for their BHA and AHA exfoliants, such as the 2% BHA Liquid Exfoliant, which is ideal for clearing pores and reducing breakouts.
- Serums and Treatments: Designed to target specific concerns like dark spots, wrinkles, and redness.
- Moisturizers and Sunscreens: Hydrating formulas that also offer sun protection. Popular product lines include:
- Resist: Anti-aging and skin-smoothing products.
- Clear: Specially formulated for acne-prone skin.
- Clinical: Advanced solutions for severe skin concerns like rosacea or hyperpigmentation.
The Ordinary
The Ordinary’s product range is streamlined and focuses on specific active ingredients. This makes it easier for customers to create a customized skincare routine. Their products include:
- Serums: Concentrated formulations like Niacinamide 10% + Zinc 1% for controlling oil and congestion.
- Exfoliating Acids: Options like Glycolic Acid 7% Toning Solution for brightening and smoothing the skin.
- Oils: Hydrating choices such as 100% Organic Cold-Pressed Rosehip Seed Oil.
- Retinoids and Peptides: Effective anti-aging treatments like Granactive Retinoid 2% Emulsion and “Buffet” multi-peptide serum. The Ordinary’s focus on simplicity and affordability has made it a favorite for those looking to address single concerns without paying premium prices.
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Ingredients Comparison: Paula’s Choice and The Ordinary
When it comes to ingredients, both Paula’s Choice and The Ordinary shine, but they cater to different skincare needs.
Paula’s Choice focuses on balanced, research-driven formulations with a mix of active ingredients and soothing elements. Their products often include antioxidants, peptides, and ceramides, making them great for sensitive or aging skin.
The Ordinary takes a minimalist approach with single-ingredient formulas like niacinamide, retinol, and hyaluronic acid. This allows you to build a personalized routine, but it might require more knowledge to mix products safely.
If you love convenience and all-in-one solutions, Paula’s Choice wins. For DIY customization, The Ordinary is your go-to!
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Key Differences: Paula’s Choice Vs The Ordinary
Here’s a table comparing Paula’s Choice and The Ordinary:
Feature | Paula’s Choice | The Ordinary |
---|---|---|
Brand Focus | Science-backed skincare with high-quality ingredients. | Affordable skincare with a focus on simplicity and efficacy. |
Product Range | Wide range of products for various skin concerns. | Limited product range, mainly focused on active ingredients. |
Pricing | Generally higher-end, premium pricing. | Budget-friendly, very affordable. |
Key Ingredients | Focuses on a variety of skincare actives, including AHA, BHA, peptides, antioxidants, and more. | Uses a minimalistic approach with high-concentration active ingredients like niacinamide, hyaluronic acid, and retinoids. |
Formulation Philosophy | Balanced, gentle formulas for all skin types. | Direct-to-skin treatments with high potency actives. |
Target Audience | Suitable for a wide range of skin types, especially those looking for scientifically formulated solutions. | Ideal for those looking for targeted treatments at lower price points. |
Packaging | Typically uses opaque, air-tight packaging to preserve ingredient stability. | Transparent packaging, though it may affect the stability of some sensitive ingredients like Vitamin C. |
Cruelty-Free | Yes, Paula’s Choice is cruelty-free. | Yes, The Ordinary is cruelty-free. |
Availability | Available in many countries, often through their own website and select retailers. | Available globally, often through online stores like Deciem and other third-party retailers. |
Customer Education | Offers extensive information about ingredients and skincare routines on their website. | Provides basic education on the use of their products, but less detailed than Paula’s Choice. |
Both brands offer effective products, but their approaches and pricing models differ significantly.
Effectiveness and Results
Both brands deliver results, but they cater to different approaches:
- Paula’s Choice provides an all-in-one solution, making it easier for users who want a streamlined routine.
- The Ordinary allows for a customizable routine, ideal for skincare enthusiasts who enjoy experimenting with different combinations.
Suitability for Different Skin Types
Paula’s Choice
The brand offers products specifically designed for oily, dry, sensitive, and combination skin. Their website even has a helpful quiz to guide users.
The Ordinary
With its ingredient-focused approach, The Ordinary can work for all skin types, but choosing the right combination of products is essential. Beginners may need to do more research to avoid irritation.
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Ethical and Environmental Considerations
Both brands are cruelty-free, which means they do not test on animals. Paula’s Choice has also made strides in sustainability, with recyclable packaging and a focus on eco-friendly practices. The Ordinary emphasizes transparency in sourcing but is less vocal about sustainability efforts.
Pros and Cons: Paula’s Choice Vs The Ordinary
Brand | Pros | Cons |
---|---|---|
Paula’s Choice | – Research-backed, high-quality formulas | – More expensive than The Ordinary |
– Great for sensitive, aging, and problem-prone skin | – Some products may be too complex for beginners | |
– Includes soothing ingredients and antioxidants | – Fewer single-ingredient products compared to The Ordinary | |
– Comprehensive skincare solutions for all skin types | ||
The Ordinary | – Affordable and budget-friendly | – Requires knowledge to layer products correctly |
– Focus on single, active ingredients for custom routines | – Minimal product ranges in some categories (like sunscreen) | |
– Simple and effective formulas | – Some formulations may be too strong for sensitive skin | |
– Easy to mix and match for personalized care |
Which Brand Is Right for You? Paula’s Choice Vs The Ordinary
Deciding between Paula’s Choice vs The Ordinary ultimately depends on your skincare needs, lifestyle, and preferences. Here’s a detailed breakdown to help you decide:
Choose Paula’s Choice if:
- You want a straightforward skincare routine with multi-functional products.
- You have specific skin concerns like aging, acne, or sensitive skin and prefer products that address multiple issues at once.
- You value expertly curated formulations backed by extensive research.
- You are comfortable spending more for high-quality, all-in-one solutions.
Choose The Ordinary if:
- You enjoy customizing your skincare routine and experimenting with different products.
- You’re looking for an affordable way to address specific skin concerns with ingredient-focused products.
- You have a good understanding of skincare or are willing to learn how to combine active ingredients safely.
- You appreciate minimalist formulations and transparent pricing.
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FAQ’s: Paula’s Choice Vs The Ordinary
Conclusion
Both Paula’s Choice and The Ordinary have their strengths. The best choice depends on your skincare goals, budget, and how much effort you’re willing to put into your routine. Whichever brand you choose, remember that consistency is key to seeing results.

Lena is a skincare enthusiast and product tester who’s always hunting for the next beauty gem. From face masks to anti-aging serums, she loves breaking down what really works—so you don’t waste your money.
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